HERE’S SOME OF OUR WORK…
Real Customers. Proven Results.
We are storytellers. It’s part and parcel of what we do. That’s why we get out of bed in the morning, brew some fresh coffee, and fire up our computers. We love to help brands to tell their story to their customers.
So, naturally, we also love to tell the story of our own client’s successes, and how we work together to create killer content that drives their businesses forward.
A Welsh Holiday Cottage Booking Site
We started working with Quality Cottages four years ago and the challenge was to try and increase revenue but also add more cottages to the portfolio through owners.
A lot of previous work had focussed on the generic “wales holiday cottages” terms. We decided on a medium-tail strategy to target specific town and region terms in Wales and then combine this with long tail attribute terms so we would optimise for “Anglesey cottage holidays”, “Red Wharf Bay Holiday cottages” and then “dog friendly cottages with a hot tub in Molfre” for example. This strategy actually resulted in a short-term drop in organic traffic but a 40% rise in year one revenue through organic search from a much-improved conversion rate.
Over a 3-year period, we created a series of region, attribute and event cottage listing pages alongside building up their news/blog section as a complete resource on Wales for activities and features. The blog itself now brings in over 50,000 users a year showing the great authority we have been able to create for the site.
We began this campaign in October 2017, and in the space of just four weeks we had posted a feature “7 Reasons to Choose a Mac Over a PC” which instantly ranked in second position for the search term “reasons to choose a mac” and fourth for “why choose a mac.”
The feature is now considered more authoritative than content on the same subject from PC World, Computer Weekly and Tech Advisor.
Online Retail Store for Cigars and Cigar Accessories
Havana House has six UK stores and a website. We started working with them back in 2015 and the website was 7th after all the stores in terms of revenue generated per year.
They started on the introductory level package and we saw a 100% rise in organic traffic to the site after six months compared with the previous year. We then moved to level two package where we doubled the turnover for year one. They moved up to the level three package that they have been on for 18 months now and again we doubled the turnover for the second year running. The website now turns over more revenue than all of the stores.
We started working with Surplus Store shortly after forming the company, and have worked with them ever since, growing as companies together. Surplus Store had been approached by multiple companies to run their SEO campaign but chose to go with Ducard based on Joe’s knowledge and vision for the business.
One of the initial challenges we faced with the Surplus Store website was the poor linking profile they had from a previous SEO company. By disavowing the bad links coming into the site and using an outreach campaign to place guest blogs on relevant, respected websites, we improved the authority of Surplus Store. This helped to build a solid foundation for the quality content we provide for their site.
Since working with Surplus Store, they have seen the revenue from online sales improve vastly; an area of their business that they notoriously struggled with. The keyword rankings improvements which have been achieved in a particularly competitive market has also helped to increase the foot traffic into the physical store, which was one of the main objectives of the client at the beginning of the campaign.