Facebook Insights vs Google Analytics
Effectively utilising data collected by analytics tools is a vital part of digital marketing as it helps to guide strategy changes and measures a campaign’s success.
A Beginner’s Guide to Facebook Shops
Social media is a must for those looking to grow their market share. Utilising social platforms effectively allows you to showcase your products or services at the centre of your consumer’s day-to-day activities, so why not set up shop on social media? Facebook is constantly evolving – the social media platform is now offering new opportunities that can improve your …
How Does Social Media Boost Your SEO Campaign?
If you want to be found online, then you need an SEO strategy. When used as part of a complete digital marketing campaign, SEO is one of the most effective ways of putting yourself in front of your potential customers. Another hugely important aspect of digital marketing is social media. As social channels continue to grow, they present even more …
How To Grow Your Business On Instagram
Love it or hate it, if your business isn’t on or utilising Instagram, then you’re missing a trick! With billions of active users a month, more and more users are using Instagram. Therefore, in today’s world, it is essential that your business is active on Instagram and making the most of the platform. If you’re not sure where to start …
Why Your Social Media Needs a Content Plan
When times are busy, and you need to be in three places at once, posting to social media usually is one of the first things to be sacrificed from the to-do list. Finding time to write a witty Twitter post or update your Instagram with photos of new products is hard, which is why it’s essential to front-load your efforts …
Social Media Trends in 2020: What’s Predicted?
Social media is constantly changing and evolving. With the new year upon us, we take a look at what lies in the future for brands and marketers looking to utilise social platforms.