Facebook Insights vs Google Analytics
Effectively utilising data collected by analytics tools is a vital part of digital marketing as it helps to guide strategy changes and measures a campaign’s success.
5 Reasons to Outsource SEO
SEO is essential to a successful digital marketing strategy. Outsourcing SEO can be beneficial for many reasons, helping you grow an online presence and boost sales.
How to Grow Your Online Retail Business in 2020
vc_rowvc_columnvc_column_text2020 has been a challenging year for the retail sector, with the disruption caused by the coronavirus lockdown impacting every business. However, this doesn’t mean that the opportunity for growth isn’t there. In fact, many companies have used this unique situation to their advantage, posting record-breaking revenues through smart online strategies. As a digital marketing agency, we’ve seen how retailers …
How Digital Marketing Can Help Your Business’ Coronavirus Recovery
In these uncertain times, you need to take advantage of all potential opportunities to grow your business. Success can feel harder to find right now, but it’s out there – you just need the right support to make it happen. How Your Business Can Succeed During Coronavirus Currently, the online market is experiencing the perfect storm for small businesses looking …
5 Social Media Campaigns to Take Inspiration From
The world of social media marketing can be a daunting place. Here are 5 great campaigns to help inspire you and take your brand’s socials to the next level.
How Does Social Media Boost Your SEO Campaign?
If you want to be found online, then you need an SEO strategy. When used as part of a complete digital marketing campaign, SEO is one of the most effective ways of putting yourself in front of your potential customers. Another hugely important aspect of digital marketing is social media. As social channels continue to grow, they present even more …
How To Grow Your Business On Instagram
Love it or hate it, if your business isn’t on or utilising Instagram, then you’re missing a trick! With billions of active users a month, more and more users are using Instagram. Therefore, in today’s world, it is essential that your business is active on Instagram and making the most of the platform. If you’re not sure where to start …
Why Is Content So Important For Your SEO Campaign?
Without content on your site, it will be impossible to rank on search engines, and there would be nowhere to place keywords or a reason for the audience to visit your website. Google processes 3.5 billion searches every day, so your content must be of high quality to help with SEO. Content marketing and SEO go hand in hand, as …
Why Your Social Media Needs a Content Plan
When times are busy, and you need to be in three places at once, posting to social media usually is one of the first things to be sacrificed from the to-do list. Finding time to write a witty Twitter post or update your Instagram with photos of new products is hard, which is why it’s essential to front-load your efforts …
What Makes a Website SEO-Friendly?
Whether you’re a business just starting out or an industry veteran, the ever-changing landscape of digital marketing can make it tricky to keep up with maintaining an SEO-friendly website. If you’ve got a successful business and have managed to grow using old school marketing techniques such as trade fairs, referrals and word of mouth, working on your website might not …