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Facebook Insights vs Google Analytics

Effectively utilising data collected by analytics tools is a vital part of digital marketing as it helps to guide strategy changes and measures a camp...

How to Set Up Facebook Pixel

A tracking pixel can be an invaluable tool when it comes to tailoring your online ads effectively and ensuring they are seen by the right people. Find...

How to Get PPC Qualified

Transitioning into the world of digital marketing for any business can be difficult. With this industry growing exponentially, people are beginning to...

Remarketing Vs Retargeting

Throughout marketing, various strategies have proven to be very effective – two of these are retargeting and remarketing.   Although the two ar...

How to Set-Up UTM tracking for Facebook

To ensure that you make data-driven decisions, you must understand where your traffic is coming from. Check out our guide on how to set up UTM trackin...

Agency vs Freelancer for Digital Marketing: the Good, the Bad and SEO

Deciding between an agency and freelancers for your digital marketing can be tough. This article will display the pros and cons for both....

The Online Food Retail Boom: How to Take Advantage of Search Volumes

Do you know how to help your online food business rank on Google? Our beginner’s guide to SEO will help you find the right keywords for your online ...

WordPress vs Wix for SEO and PPC – Which Platform is Best?

WordPress and Wix are two of the most popular platforms for those looking to build a website. In 2021, there are over 28 million WordPress websites an...

How to Use Google Ads

Discover how to set up adverts on Google with our beginner’s guide! We also provide tips from our professional Google Ads team to help you make the ...