PPC advertising is a paid form of digital marketing that can be very helpful in a marketing campaign. We explore the benefits PPC can offer your business.
The Benefits of PPC for Your Business
Making Your Home or Garden Business Succeed Online
2020 has seen a dramatic transformation in how consumers interact with businesses. From purchase decisions to buying behaviour, the modern consumer considers all of their choices differently and with new needs to fulfil. One of
How to Grow Your Online Retail Business in 2020
2020 has been a challenging year for the retail sector, with the disruption caused by the coronavirus lockdown impacting every business. However, this doesn’t mean that the opportunity for growth isn’t there. In fact, many
How Digital Marketing Can Help Your Business’ Coronavirus Recovery
In these uncertain times, you need to take advantage of all potential opportunities to grow your business. Success can feel harder to find right now, but it’s out there – you just need the right
5 Social Media Campaigns to Take Inspiration From
The world of social media marketing can be a daunting place. Here are 5 great campaigns to help inspire you and take your brand’s socials to the next level.
PPC or SEO: Which is Better For Your Business?
If you’re considering starting a digital marketing campaign for your business, then one question you may ask is whether you should focus on SEO or PPC. To help you work out what is best for
5 Things Competitor Analysis Can Teach You
‘Know your enemy’, as the old saying goes. Okay, labelling competing brands ‘enemies’ is a bit extreme. Think of them more as that guy who always beat you at cross-country. Except this time, you’re going
How Does Social Media Boost Your SEO Campaign?
If you want to be found online, then you need an SEO strategy. When used as part of a complete digital marketing campaign, SEO is one of the most effective ways of putting yourself in
How To Grow Your Business On Instagram
Love it or hate it, if your business isn’t on or utilising Instagram, then you’re missing a trick! With billions of active users a month, more and more users are using Instagram. Therefore, in today’s
Why Is Content So Important For Your SEO Campaign?
Without content on your site, it will be impossible to rank on search engines, and there would be nowhere to place keywords or a reason for the audience to visit your website. Google processes 3.5
Why Your Social Media Needs a Content Plan
When times are busy, and you need to be in three places at once, posting to social media usually is one of the first things to be sacrificed from the to-do list. Finding time to
What Makes a Website SEO-Friendly?
Whether you’re a business just starting out or an industry veteran, the ever-changing landscape of digital marketing can make it tricky to keep up with maintaining an SEO-friendly website. If you’ve got a successful business
6 SEO Mistakes to Avoid on Your Blog
Writing a blog is an excellent way to bring people to your website, whether it is to help sell a product or service, or simply advertise your brand. While the general concept of writing a
Tips for Working at Home
Sadly, a virus called COVID-19 is making its way around the world and causing people to fall very ill and at times, passing away. So, the UK government has advised people to work from home,
Office Dog – Yay or Nay?
While it may be a no brainer for some to have the addition of cute fluffy pup in the office, others may find the idea a little less appealing. If you are considering the idea
How to Improve Your Local SEO
Looking to improve your local search rankings? Here are several techniques for optimising your website and businesses presence online to help improve your visibility.
8 Types of Interactive Content
Maintain your user’s attention by creating content that makes an impact! Interactive content gets your audience engaged while increasing traffic and time on site!
Why is it Important to Carry out Content Audits?
Content audits are a valuable tool when it comes to improving the visibility of your website. Our guide explains why you should be carrying out an audit on your content.