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A Beginner’s Guide to Facebook Shops

Social media is a must for those looking to grow their market share. Utilising social platforms effectively allows you to showcase your products or services at the centre of your consumer’s day-to-day activities, so why not set up shop on social media? Facebook is constantly evolving – the social media platform is now offering new opportunities that can improve your …

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3 Predicted Social Media Trends in 2021

2020 presented unanticipated trials and tribulations throughout the year. These unique and ever-changing challenges are still present as they continue to demand digital adaptability. Whether you’re a creator, influencer or you have a big or small business, we have collated some social media trends we think will prove paramount for your digital practice throughout 2021. Video Content Will Be More …

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5 Things Competitor Analysis Can Teach You

‘Know your enemy’, as the old saying goes. Okay, labelling competing brands ‘enemies’ is a bit extreme. Think of them more as that guy who always beat you at cross-country. Except this time, you’re going to win. But it is good to know them. And of course, watch your competitors movements with vigilance. Competitor analysis is simply knowing and having …

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How Does Social Media Boost Your SEO Campaign?

If you want to be found online, then you need an SEO strategy. When used as part of a complete digital marketing campaign, SEO is one of the most effective ways of putting yourself in front of your potential customers. Another hugely important aspect of digital marketing is social media. As social channels continue to grow, they present even more …

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How To Grow Your Business On Instagram

Love it or hate it, if your business isn’t on or utilising Instagram, then you’re missing a trick! With billions of active users a month, more and more users are using Instagram. Therefore, in today’s world, it is essential that your business is active on Instagram and making the most of the platform. If you’re not sure where to start …

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Why Your Social Media Needs a Content Plan

When times are busy, and you need to be in three places at once, posting to social media usually is one of the first things to be sacrificed from the to-do list. Finding time to write a witty Twitter post or update your Instagram with photos of new products is hard, which is why it’s essential to front-load your efforts …

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