How to Take Advantage of Online Customer Demand

Following COVID-19, more customers than ever are taking to the internet to browse for the products and services they need. In June 2020, global retail e-commerce traffic gained a record 22 billion monthly visits (Statista, 2020). Even before the pandemic, online traffic was on the rise, with e-commerce sales bringing in over 3.5 trillion US dollars worldwide (Clement, 2020). With …

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How Does Social Media Boost Your SEO Campaign?

If you want to be found online, then you need an SEO strategy. When used as part of a complete digital marketing campaign, SEO is one of the most effective ways of putting yourself in front of your potential customers. Another hugely important aspect of digital marketing is social media. As social channels continue to grow, they present even more …

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What Makes a Website SEO-Friendly?

Whether you’re a business just starting out or an industry veteran, the ever-changing landscape of digital marketing can make it tricky to keep up with maintaining an SEO-friendly website. If you’ve got a successful business and have managed to grow using old school marketing techniques such as trade fairs, referrals and word of mouth, working on your website might not …

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6 SEO Mistakes to Avoid on Your Blog

Writing a blog is an excellent way to bring people to your website, whether it is to help sell a product or service, or simply advertise your brand. While the general concept of writing a blog appears simple, there are often many SEO mistakes that people make, which can result in an ineffective blog. We share our tips on which …

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