Why Your Business Needs Social Media

Social media is a hugely effective marketing communication platform that can be beneficial to your business in many ways. Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Snapchat (it goes on) continue to increase in popularity and not just for individuals sharing memes, gifs and what they had for lunch. More and more, social media channels are becoming the main place where people can interact with brands. They also have the potential to reach further, making them the number one choice for digital marketers.

At Ducard, we have begun to increase the social media presence of our brand and also encourage our clients to do the same. The results of a good social media presence are almost immediate, and that is just one of the many benefits. We have put together just a few of the reasons why your business needs social media.

Increasing Brand Awareness and Recognition

Every chance you have to increase your business visibility is invaluable. Social media is a way to get your voice heard by a wider audience, making it an effective platform to reach and engage with new customers while also maintaining a relationship with regular customers. Regular updates and posts on Facebook and Twitter can get people to view your business as an authority in the industry it belongs to and creates loyalty and trust with your brand.

Better Customer Experiences

Even if you aren’t on social media, the majority of your customers will expect you to be. Over 67% of consumers head to social media for customer service, messaging or tweeting directly to the business. They also expect a quick response, within the day, and constant support. The companies that do this receive a better response from customers. Social media will allow you to communicate faster and often, leaving customers more satisfied and happier.

Boost Search Engine Rankings

Social media channels are major generators that bring a high volume of traffic to your web page. This has created the idea of integrating social media into businesses websites, connecting them instantly. The more channels you participate in, the more traffic to be reached online. Regarding search engine benefits, Google likes social media and high-quality content, even allowing live tweets, personal profiles and businesses pages to appear in search results. Therefore, businesses can use that by optimising keywords in the title and description that can reflect or match search queries.

Cost-Effective Campaigns

Social media is an affordable way to brand your business, taking over traditional marketing and advertising, and it also allows for more cost-effective campaigns. In-depth targeting options allow you to advertise to only the demographics you want to reach. And the results are fast too, making it easy to track the success or fails of your campaign and adjust it accordingly, in real time. Effective social media campaigns give you more for less, saving time that could be spent in other areas of your business.

Increases Digital Exposure

If you want to be found among the millions of websites on the web, you need to make sure you work on your social presence. Having several social media channels in regular use leads to massive exposure, due to worldwide access, sharing abilities and the huge number of users who are frequently online. Delivering instant information into the digital marketplace gives businesses the ability to advertise their products and brand quickly and efficiently. Statistics have proven that interacting on various social media channels even just three times a week can significantly increase your digital and even traditional market space, and simultaneously builds connections outside the office.

Do you regularly update your website with quality content? Or would you like to know more about the benefits of content on your website? Here at Ducard, we can assist you with these vital website decisions which will ultimately improve your organic search engine listing.


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