Types of Content to Include on Your Website’s Blog
When starting your blog, it is good to consider the different types of content you may want to post – read here for ideas and information.
In today’s world, an online presence is important for businesses, and one way to achieve this is through a regularly updated blog. There are several benefits of having quality blog posts on your website, as they help drive traffic to the site when shared on social media and provide your customers and clients with the information they may not find elsewhere.
If you are planning on starting a blog for your business, you may want to think about the different types of content to include on your website’s blog. Read on for some suggestions which can help to engage and inform readers.
A feature is a long-form piece of content you can pack a lot of information into. However, you need to make sure the content is engaging, entertaining and informative to keep people reading. Including great images and breaking it up with H2 headings helps people flicking through summarising what you are trying to say, and also encourages the reader to spend time actually reading it. Features which come in the form of a list, e.g. Top 10 Reasons Why… read well on Google, and are perfect examples for ranking as a snippet or high in searches. It also helps to add in links to relevant landing pages into long feature pieces so readers will know where to click for more information.
Including industry news on your blog gives readers an insight into what is happening with your company. For example, at Ducard we have added blogs on the news relating to SEO, social media and digital marketing, areas we are knowledgeable and interested about. Sharing industry news lets your readers know you are also keeping up to date and involved in the industry you specialise in. This can include new trends, trips learned from conferences and more.
Interviews are an excellent way to connect the company with the client/customer. Including interviews on your blog increases the chance of interaction and response from the audience, and helps to increase your blog’s authority and adds some diversity to the content. Interviews also help to break down the walls and build communication. A lot of customers are happy to know a bit more about what goes on behind the scenes, and it can add a personal touch to the work you perform. Interviews can be with members of the team, which we have on our blog, or interviews with industry experts.
Infographics are excellent for catching attention and relaying information in a simple way. Infographics are great for sharing content without spending a lot of time on it, and though it may seem lazy, it is really effective. There are a few online tools you can use to build infographics if you don’t have the software to do it yourself too, so you can make them as eye-catching and detailed as you want. You can also include an embed code on your infographic, so it can be easily shared and credited to you by others.
Guest posts are the practice of contributing content to another person or businesses blog in order to build a relationship, authority, links and exposure. Creating a guest post establishes a relationship with a blogger or other business hosting your post and gives you exposure to their audience. The concept is easy: you write a blog fitting their requirements and get a backlink in return, and it is seen as a win-win solution for both websites!
If you want to know more about what content to include on your website and how it can help your website’s rankings, why not get in touch with us today and find out about the solutions we can provide?