5 Things Competitor Analysis Can Teach You

‘Know your enemy’, as the old saying goes. Okay, labelling competing brands ‘enemies’ is a bit extreme. Think of them more as that guy who always beat you at cross-country. Except this time, you’re going to win. But it is good to know them. And of course, watch your competitors movements with vigilance. Competitor analysis is simply knowing and having …

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Why Is Content So Important For Your SEO Campaign?

Without content on your site, it will be impossible to rank on search engines, and there would be nowhere to place keywords or a reason for the audience to visit your website. Google processes 3.5 billion searches every day, so your content must be of high quality to help with SEO. Content marketing and SEO go hand in hand, as …

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