Promoting Evergreen Content
Here at Ducard, we know content. It is at the forefront of everything we do. From creating innovative pieces to making sure they are search engine optimised, content is essential for any business wanting to make a mark. In this piece, we will explain what evergreen content is, why it’s important, and how you can create your own evergreen content to further promote your business effortlessly.
What is Evergreen Content?
Evergreen content is the pinnacle of digital marketing and content writing, and the key is in the name. Evergreen suggests that there will be ‘forever life’ in a piece of content, rather than those that can go out of date or become irrelevant. Choose a topic what will be applicable several years from now, and you have got yourself a piece of evergreen content.
Why is Evergreen Content Important?
Evergreen content provides lasting value because of its long shelf life. Once you have produced a piece of evergreen content, it can be used for many years after. When it comes to search engine optimisation, evergreen content will be the least likely to skew your analytics results by promoting a steady increase in traffic, rather than one significant spike when a piece goes live. If a piece spikes the analytics, it continues to affect the ‘average’ reach, making other pieces seem more ineffective than they really are.
How to Choose an Evergreen Content Topic
First and foremost, finding topics that your audience are interested in will be the foundation of your piece of content. Make sure your topic isn’t time or date restricted. Examples of these would be seasonal events, a specific technology development, once-a-year events which will only be relevant either one time, or once a year, news articles, or articles that are focused around a current trend.
Some good examples of evergreen content are how-to tutorials, reference guides, frequently asked questions, lists and pieces such as “top tips for…”.
Why Promote Evergreen Content?
Optimising evergreen content will help to drive search traffic toward your site, which can, in turn, improve your website’s search rankings. Improving your website’s search rankings will help boost your online authority, which then feeds into a cycle of driving more traffic to your site.
Promoting evergreen content is easy when it comes to the subjects that people know and love – some things don’t get old! Promoting pieces of content that are centred around themes such as love, food, finances, and parenting will really stand the test of time.
What Should You Consider When Choosing Evergreen Content?
One of the most important things to keep in mind when choosing topics for your evergreen content is what search terms you would like your website to potentially rank for. You can write the best piece of content on any of the suggested topics above, but if your site isn’t optimised and people are not searching for that particular topic, the piece will become redundant.
If you can narrow down any broader topics you pick, then the piece will more likely keep your readers attention. Bigger, broader topics require much more detailed pieces which can challenge the reader’s attention and will also be more difficult to rank as the more extensive the topic, the higher the competition.
A broad subject can easily be broken down into smaller, bite-sized content. For example, if you’re writing about a product, you could create a series such as “your product and effects on health”, “how to maintain your product” etc., and link those posts together to create a strong connection of evergreen posts.
At Ducard, we work as a team to help improve business’ website rankings and social media output. For more information on the services we provide, get in touch with us today. Read here to find out how SEO benefits your business!