2020 presented unanticipated trials and tribulations throughout the year. These unique and ever-changing challenges are still present as they continue to demand digital adaptability.

Whether you’re a creator, influencer or you have a big or small business, we have collated some social media trends we think will prove paramount for your digital practice throughout 2021.

Two girls watching a video on a phone

Video Content Will Be More Popular Than Ever

With the new TikTok frenzy taking hold in 2020 and YouTube being the second largest search engine, it’s no surprise that video content is the new way to communicate. It’s quick, easy to digest and captivating.

Video content offers an array of opportunities for you to connect to your audience in a new, preferred medium. According to Cisco, 82% of all consumer internet traffic will be made up of online videos by the end of 2021.

Although the thought of creating video content might initially seem demanding, it doesn’t have to be. Instead of constantly creating different videos, brands can easily repurpose the same or similar content across various social media accounts, which in some cases can double your social media reach!

A Mac desktop with ‘do more’ on the screen

People Prefer Brands With Ethical Purposes

More than ever, audiences are inclined to invest their time and money into brands that have some sort of ethical practice and purpose, whether it’s environmental, social or acknowledging their ethical responsibilities.

2020 has been a new beginning for individuals. With an unusual cascade of free time, it’s been easier for some to find their voice, focus their free time on their health, the environment or the surrounding issues and events of the world. We have never been so simultaneously separated while still staying so connected.

Consumers are looking to support a cause with their newfound sense of purpose, doing what they can to make the world a little bit brighter. Brands have been and should continue to support these missions to connect and resonate with their audiences.

By researching and rallying behind a cause that you and your audience both support, you are building on your pre-existing relationship, strengthening trust between new and old customers and establishing more authority.

A group of people sat around a table discussing ideas

Expand Your Reach With Data Storytelling

Data storytelling is a way to communicate with an audience who will have a specific interest in a piece of information that has a strong narrative. For example, Spotify’s Unwrapped campaign used its users’ history to create a personalised experience that users went on to share across social media platforms.

By using such a profound marketing method, data storytelling not only acknowledges existing customers by personalising data and tapping into their individual experiences, but it also reaches prospective customers.

This is because of how effective data storytelling is with those already interacting with the company. Acknowledging your customers’ history and experience with your brand will open up your company’s campaign to an endless amount of original and creative ideas.

These experiences can be shared with various audiences who will feel inspired to expand on that particular experience with others, attracting new customers from various social media platforms.

We hope this article has provided you with some insight into potential social media strategies for this year. For more information and various other marketing methods, you can browse through our blog on our website or find us on our social media platforms for regular updates!