The Power of Emoji Marketing
It’s World Emoji Day and what better way to celebrate than dedicating a blog post especially to those well-loved little icons. Using emojis throughout your marketing efforts can help add emotion to messages and if used effectively, can strongly benefit your business. In fact, both small and large brands have been experimenting with this new field of marketing; so it’s time to get ‘down with the kids’ and speak the language that is emoji! 😎
92% of internet users use emojis, and with these users coming from all corners of the globe, it is becoming the fastest growing language in history. It is obvious that speaking the same language as your consumers will reap benefits but we explore just why emojis can make a difference to your marketing messages.
Human brains are programmed to understand images easily, and we can interpret visual stimulation better than its auditory counterpart. Studies suggest that people can remember 80% of what they see and only 10% of what they hear. Emojis act as a visual cue to a message and the more visible the message is, the more likely that it will be remembered by your audience and, in turn, have a positive impact on your business.
Emojis help users add emotion and extra meaning to their messages which plain text cannot. They act as a method of expression, much like body language and facial expressions in a face-to-face conversation. This is due to them emulating a real human face and all the emotions that come with it.
Eliciting these emotions by using emojis can help companies seem more human-like and portray their brand personalities. Therefore, businesses who use emojis come across as more approachable and friendly. An emotional message is also more likely to be remembered as it evokes a reaction within us; if businesses make us feel good, then we are more likely to want to interact and engage with them as a result. In fact, using emojis in a tweet or a post on Facebook can increase engagement by 25.4% and increase the number of likes by 57%.
Easy to Understand
People prefer information that is straightforward and easy to understand, meaning we are more likely to listen to something if it is simplified. Utilising emojis effectively can add more meaning to messages, resulting in users understanding it in much less time than it would take to read a whole sentence.
Emoji marketing exploits the fact our attention spans are getting shorter and it helps companies get the point across in a quick and concise manner. This can often be done in an entertaining, fun way which helps grab the user’s attention and hold their concentration for long enough to make an impact.
When is Emoji Marketing Not Appropriate?
While emoji marketing is proven to increase engagement, it is important to remember that it isn’t always suitable in every situation or for every audience. If you are targeting millennials, it is a fantastic way to get on their level and communicate to them effectively. However, when looking at an older audience, it may not have as much of an impact as only 37% of people over 65 would express their emotion by using emojis.
This can also be applied to serious messages; adding emojis to sensitive posts can take away the seriousness of the matter and leave users feeling like a joke is being made, which could lead to negative associations with the brand.
Here at Ducard, we are experts in digital marketing, excelling at social media, content creation and SEO. For more information on the services we provide, get in touch with us today 👋🏼.