2020 has seen a dramatic transformation in how consumers interact with businesses. From purchase decisions to buying behaviour, the modern consumer considers all of their choices differently and with new needs to fulfil.

One of the biggest beneficiaries of this modern way of thinking has been the home and garden sector, with many online giants posting bigger profits than ever before.

In May, sales in DIY stores increased by 42%, as lockdown inspired people to spend more on their homes. In June, the parent company of B&Q and Screwfix reported a sales increase of 25%, announcing that it expects to beat its performance in the first half of 2019.

Your business can discover this level of success, too. All you need is a digital marketing agency with the know-how to make it happen.

Why Now is the Best Time to Invest in Your Online Presence

Never has the world of online been so crucial for both consumers and businesses.

Where Consumers Shop

2020 is expected to leave an indelible mark on how consumers interact with businesses. Since March, many people have had to become accustomed to using online services, from video conferencing to messaging friends and watching TV.

This digital consumption has also influenced how we spend. According to the ONS, internet sales as a percentage of total retail sales climbed above 30% in the UK for the first time in April 2020.

The increase in demand for online products, particularly in the home and garden sector, is the main reason why major players are posting continued revenue growth this year.

Internet sales as a percentage of total sales graphic

Changing Consumer Behaviours

The coronavirus pandemic has not just forced people to shop online more regularly. This year has also persuaded people to be more mindful of where their money is going, which is excellent news for small home and garden businesses.

According to a survey by McKinsey, 44% of UK consumers are now more mindful of where they spend their money following COVID-19. 71% of consumers have also tried a new retailer or brand since lockdown began.

UK Shoppers Statistic

How to Reach Your Audience Online

There is enough evidence to suggest that spending more on your online presence now will help grow your revenue both in the short and long-term. However, what’s equally important is that you invest in the right way and through the correct channels, depending on your business and ambitions.

According to GS1 UK, one of the world’s biggest transport barcode providers, over 1,000 home & garden companies have joined their service since the start of the year. Around one-fifth of those businesses joined in June alone, as SMEs in the sector moved towards an online model.

As the opportunities online increase, so does the competition. To make sure you stand out, a comprehensive digital strategy that takes advantage of your unique strengths is required.

Social Media Marketing

Social media is becoming an increasingly popular tool for business. 3.5 billion people use social media, for an average of three hours per day. According to GlobalWebIndex, 54% of social browsers use social media to research products.

However, how do you turn social media browsers into an engaged audience and, more importantly, paying customers?

To succeed in the world of social media, you need to understand the behaviours of your consumers. With what media will they engage? When are they online, and what channels do they use? Once you know this information, you can create a social plan that appeals to them, helping to drive engagement, website clicks and product sales.

Want to Grow Your Social Media Channels?

Discover the benefits of a professional campaign!

Online Advertising

If you are looking for a short-term campaign that takes advantage of the current upturn in online interest, then advertising may be the best choice for you. There is a range of advertising options available, but when it comes to online, the best choice is often pay-per-click (PPC).

PPC advertising can deliver incredible returns on investment in a short time, with a potential ROI of £2 for every £1 spent! However, to achieve these numbers, PPC takes a lot of management and refining. Because of this level of detail and know-how required, many SMEs turn to experienced PPC agencies like us at Ducard for support in their online campaigns.

Want to Make More Sales Online?

See what a PPC campaign could do for your ROI!

Search Engine Optimisation

PPC is great for achieving short-term results. However, if you’re seeking long-term success online, then search engine optimisation (SEO) is a must.

According to BrightEdge, over half of all online traffic comes as a result of organic search. There are around 3.5 billion searches done on Google every day, and many of these are asking questions that your business could answer.

SEO is all about making your website an authority online, helping it to appear for the right search terms at the right time for the consumer. As a long-term strategy, SEO is the most effective way of developing year-on-year revenue increases for any online business.

Want to Reach Your Audience Online?

An SEO campaign can improve your rankings!

As a home/garden business, there is no better time than right now to invest in your online presence. There are great opportunities for increased revenue out there, all you need is the expertise to turn that potential into reality!