Interview with Our Digital Marketing & Social Executive Kim
Our Digital Marketing & Social Executive Kim has been with us nearly seven months and has taken to her role like duck to water! Being such an integral part of the Ducard team, we thought we’d do a little interview to find out a little more about her!
What is your favourite part of working at Ducard?
Probably the busyness and variety! One day I could be writing a blog, the next focusing on email marketing and then working on new social strategies. I like being busy, and I don’t usually stop!
What is a top tip for marketers?
Know your audience and continuously monitor where they are. There’s no point in focusing your marketing efforts on one platform if that’s not where your audience is anymore. Consumer behaviour is constantly changing, so it’s crucial to stay on top of it.
What is the best social media platform for a business?
It really does depend on the type of business and your audience. If you’re targeting customers that are older, Facebook is probably the best social platform. Whereas, if your audience is younger, Instagram is getting even more popular. If you’re targeting businesses, then Twitter and LinkedIn will be the best.
Why is social media important?
Social media is 24/7; if a business doesn’t have social media, I’d be less likely to trust them. Social media allows companies to connect with their consumers and build loyalty and brand awareness. You can either do social media really well and gain a lot, or poorly and have it affect your business in a detrimental way.
As a blogger, what do you enjoy about the activity?
I like having something that’s my own! I enjoy writing, photography and travelling, so combined all to inspire other people’s travels. I’ve put a lot of time and effort into my blog, and it’s nice to have people recognise what I do and say they enjoy reading my ramblings! (I’m over at www.theadventuretome.com if you want to have a read!).
What is it about marketing that interests you?
Understanding how people think and shop really interests me, I’m a creative thinker and exploring new ways to target different audiences is fun! Marketing is really immersive, and I often find myself discussing marketing outside of work when I see a good or bad campaign.
What’s your go-to music, TV show and food to cheer you up?
I’ve got a really varied music taste; my go-to music choices currently would either be The Chainsmokers or Catfish And The Bottlemen. I’ve been binge watching Keeping Up With The Kardashians, but usually just end up watching Vlogs 90% of the time. Food wise, it would be crisps and dip!
What is your favourite part of the day?
I’m a bit of a foodie, so probably whenever I get to eat!
If you could have any job, what would it be?
I’d love to travel the world full-time, which unfortunately isn’t realistic full-time! Other than travelling, I enjoy music and fashion, so probably doing marketing for one of those realms!
If you could travel anywhere tomorrow, where would you go?
This is tough! I’d either go with Iceland or Australia, both polar opposites. Currently, it’s raining in the UK (like most of the year) so probably Australia at present for some much-needed sun!
We hope you enjoyed getting to know Kim a bit more – look out for more interviews with the Ducard team and posts on how to improve your websites through content, social media and SEO!