How to Write SEO-Friendly Blog Content

Writing is an excellent skill for anyone to possess. Something that is easy to pick up but hard to master, creating content and being able to write quickly and effectively opens up many avenues, both for professionals and businesses. However, there is a difference between being able to write and being able to create content that not only works for an audience but also the electronic search engine crawlers that many strive to satisfy every day.

Here at Ducard, we pride ourselves on our ability to produce content that is not only engaging but also satisfies search engines. Here are some tips to help you create SEO-friendly blog pieces.


Plan Ahead

You will probably have plenty of ideas in your head concerning your next blog piece, and it’s likely that a few of them will look more enticing than others. However, it’s important to consider SEO at every stage of the process, and the planning is no different.

Depending on the age of your site, you may have a back catalogue of posts already. If so, try to look for trends in previous pieces that point to a topic that performs particularly well. If not, try typing related questions into a search engine to find niche topics that may not have been covered by anyone else recently, or in much detail. These techniques can help you find the correct subject for your blog post, amongst other methods.


A laptop with headphones, camera and a notepad on a wooden table

Write Enthusiastically!

This is easily forgotten, especially when people are focused on creating the perfectly-designed SEO blog post. Even if you are writing with Google in mind, you need to remember the people who will be reading your blog. It is essential that you write enthusiastically about your topic, creating quality content that will excite your audience.

It is your audience that will be reading this, so it’s vital that you come across as not only knowledgeable but passionate about your subject. As an added incentive, search engines are smart enough to differentiate between an unengaging, self-promoting article and an exciting, well-informed piece of content and will demote and promote pieces accordingly!


Structure Your Blog

So, you’ve found a niche subject and have written an exciting piece of content about it. The next step is to refine it for SEO. First of all, search-engine-friendly pieces should be 650 or more words long, detailed enough to portray your knowledge but not too wordy to put off online audiences. After that, there are a few differing structures that can help increase your piece’s value within the eyes of search bots.

The use of sub-headings is an easy way to improve the look of your blog post, both for search engines and reading audiences. These can come in the form of statements that divide your piece or give answers to the topic question, or they can be questions themselves, giving the post further opportunities to answer niche questions asked by online searchers. Another option for blog structure is to use shorter bullet points, which is particularly useful when given as either an answer to the blog post question or as a chronological timeline.


The new post button on WordPress

Update Regularly

Unfortunately, for businesses with little time to dedicate to writing posts, a healthy, SEO-friendly blog requires regular updating to maintain the website’s relevance in the eyes of search engines. To retain authority and successful ranking on search engines, it is important that your website is consistently full of engaging, informative and SEO-friendly content. This is often the hardest part of the SEO blog puzzle for many businesses, and the need to continuously create relevant content is an area where we can help.

Hopefully, this article will help you to begin creating search-friendly blog content! If you are a business owner who is struggling to find the time to create regular blog posts that satisfy Google and other search platforms, why not get in contact with us today to see what solutions we can provide for you.


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