pay per click

How to Get PPC Qualified

Transitioning into the world of digital marketing for any business can be difficult. With this industry growing exponentially, people are beginning to understand that acquiring an understanding is highly necessary.

Digital marketing is often compiled into three key components;


  • SEO (Search Engine Optimisation)
  • SMM (Social Media Marketing)
  • PPC (Pay Per Click)


Here at Ducard, we are a PPC agency that is qualified with multiple certifications. This blog post will share how to get your business PPC qualified.


What is PPC?


PPC (Pay Per Click) is a form of paid advertising only paid for after a user clicks on your link. You will often witness this form of advertising at the top of search results pages to catch your attention first.

PPC is used to increase conversions and brand awareness, with their campaigns being tracked and adjusted at any time.


With such a great tool at your disposal, we’re sure you would want to know how to master it.


The Simple Way to Get PPC Qualified


By definition, to be qualified you must be officially recognised as being trained or certified. So, for your business to be qualified, you must acquire certification from an official source that is highly respected and able to teach you PPC efficiently.


With many businesses offering a range of courses and certificates surrounding digital marketing, it can be hard to find the right one. That’s why we’ve picked two ways to get certified in PPC for a great price, excellent teaching and good reviews.


Be Certified By Google


Certificate: Google Ads Display Certification


This beginner course will teach you how to turn an online marketing campaign into a strategy with PPC in mind. You will learn how to deliver effective strategies and increase conversions.

With a short delivery time of two hours and sixty minutes, you’ll be certified in no time!


Digital Marketing Institute


Certificate: Professional Diploma in Search Marketing Course – SEO & Google Ads


This course will teach you a range of search marketing tactics and tools to utilise for your campaigns. Amongst the inner-teachings, they’ll introduce you to the critical concepts of PPC and how to use them in practice to make every link count.


Udemy Academy


Certificate: Ultimate Google Ads Training 2020: Profit with Pay Per Click


This course will take you on a journey through the history of online advertising and how to successfully convert pay-per-click into profit by combining theory and practical experience to deliver structured presentations on how to track your campaigns.


Understanding your Goal with PPC


The main challenge that people face when attempting to run a successful PPC campaign is neglecting their goal. This tool works best when a goal is clear and succinct, and works in unison with your other marketing techniques.


If you’re looking for a better understanding of PPC compared to SEO, then check out our other blog posts.