Without content on your site, it will be impossible to rank on search engines, and there would be nowhere to place keywords or a reason for the audience to visit your website. Google processes 3.5 billion searches every day, so your content must be of high quality to help with SEO.
Content marketing and SEO go hand in hand, as content is how your company inform, engage and support your audience. Here are some reasons why content is incredibly important for your SEO campaign.
Good Quality Content Helps Get Backlinks
Links to your website are an important way to drive traffic to your website. Additionally, links from authoritative websites which have a higher Domain Authority (DA) and Page Authority (PA), help to share their authority with your website. It is essential for the content to be of high quality, as more sites will want to link to your site if your content is good!
Allows You To Use Keywords
Keywords are the key to SEO, correctly implementing the perfect keywords for your site enables your website and webpages to feature on search engines. By conducting thorough keyword research will help determine which search terms your audience uses.
For example, if you’re a digital marketing agency in Devon, creating content which talks about your knowledge and expertise, such as how to improve your local SEO or social media trends in 2020, linked with a specific keyword will allow you to come up in rankings.
Helps You Become An Industry Leader = New Customers
You’ve implemented all the SEO tactics, and you’re driving people to your website organically, by creating knowledgeable, high-quality content, you’ll showcase your expertise in the subject matter. By doing this, you’ll, in turn, be shown as an industry leader, which will strengthen your business.
“Content for the sake of content isn’t worth the resource anymore. You need optimised, engaging and authoritative content on a regular basis to have the best SEO effect.” – Joe Winfield, Director of Ducard
Long-tail keywords on their own don’t bring in high traffic levels, but a sustained content campaign over time can bring in a good amount of traffic to the website. Over time, each page develops authority and has the potential to rank for medium and primary keywords in some instances as well.
Helps With Click-Through Rates
The better your content and SEO tactics, will mean the higher up in rankings your webpage will appear on search. The average CTR for the first ranking on Google is 31.7% and the higher up you rank, the higher rate of click-through.
By creating unique, strong and useful content ensures that more consumers are driven to your site and the longer they’ll spend browsing.
Content is used to gain and reach your audience; it’s an incredibly important part of SEO as it is what helps your company to be found online in this digital world. If content and SEO isn’t something you’re confident with, why not get in touch with us today to see what we can do for you?
Here at Ducard, we are specialised in all things digital marketing, whether you need a helping hand with your social media strategy, need assistance with outreach or PPC; we can help you build a successful business online. Check out our case studies here.