The Power of Emoji Marketing

The Power of Emoji Marketing

The Power of Emoji Marketing It’s World Emoji Day and what better way to celebrate than dedicating a blog post especially to those well-loved little icons. Using emojis throughout your marketing efforts can help add emotion to messages and if used effectively, can...
The Rise of Influencer Marketing

The Rise of Influencer Marketing

The Rise of Influencer Marketing The world of influencer marketing has become the future of brand communications in recent years. This recent trend allows marketers to pay ‘real people’, instead of celebrities, to talk about their products and brand in their own way....
Instagram – A Guide For Ecommerce

Instagram – A Guide For Ecommerce

Instagram - A Guide For Ecommerce Instagram has grown from strength to strength in recent years and is quickly becoming the most engaging and interactive social platform. 68% of users engage with brands and businesses on Instagram which highlights the growing...
Common Social Media Marketing Mistakes

Common Social Media Marketing Mistakes

Common Social Media Marketing Mistakes Social media has become a big part of marketing in recent years, with companies using Facebook, Instagram, Twitter, Pinterest or LinkedIn to generate results. However, you may find your social media strategy is not bringing in...