Micro-Influencer – Does Size Always Matter?

Micro-Influencer – Does Size Always Matter?

Micro-Influencer - Does Size Always Matter? The definition of a micro-influencer is someone with an organic following of 2,000-50,000 people on a particular social channel, usually focused on a niche market or passion. Micro influencers are taking the influencing...
The Power of Emoji Marketing

The Power of Emoji Marketing

The Power of Emoji Marketing It’s World Emoji Day and what better way to celebrate than dedicating a blog post especially to those well-loved little icons. Using emojis throughout your marketing efforts can help add emotion to messages and if used effectively, can...