6 Tips to Remember for Great Content Marketing
Out with the old and in with the new; traditional marketing methods are becoming less frequently used and, in some cases, less effective. Consumers are now looking for information that is valuable and relevant to them, in contrast to content that is hard-selling and pushy. Content marketing provides customers with exactly that, which attracts a clearly defined audience to drive profits through customer action. We have put together a few tips to make sure businesses can get the most out of content marketing and integrate it into their marketing strategy.
Good Quality Content Will Last
Evergreen content can continue to reach audiences long after it was created, especially if this content is of good quality. Pinterest and Google search makes it relatively easy for historic content to resurface. If the content is still of relevance and value to the audience, then it will continue to be shared online and therefore bring traffic to businesses websites.
Integrate Other Marketing Strategies
It is important to remember that content marketing can be integrated into other marketing strategies. Social media plays a large role in this as content can easily be shared through social platforms. Not only that but having great content will also contribute to your SEO strategy, resulting in your website appearing more dominant in the eyes of Google.
Optimisation is Key
As a company, that specialises in SEO, we know how important it is to have it at the forefront of your marketing strategy; this should be remembered when creating content. Optimising every piece or article will increase the likelihood of it being discovered and therefore increase the traffic to your website.
Consider Your Audience
It is imperative to ensure that the content you’re creating will be of interest to your target audience. This can be achieved by having different types of content and seeing which one gets the most engagement. Your business will then know which performs well and this can be replicated in the future. Another way to capture your audience is by encouraging reader participation by getting them to engage with your content. This can be a simple gesture, like asking questions at the end of an article or hosting a live Q&A.
Make Sure Your Content is Visible
Spending hours creating valuable information through content is no good if no one will see it. Once your content is published, it should be shared with the world, exploiting every platform to achieve this, including social media, marketing emails and guest bloggers.
Stay True to Your Brand
Finally, it can be very tempting to post generic content to attract a larger audience. However, this can negatively impact your business as it would be wasting resources by targeting people that don’t have a true interest in your brand, as they are very unlikely to purchase. By ensuring the content is relevant to your business’ brand and personality, and answering specific search terms or questions, you’re more likely to attract an audience who are likely to convert. Utilising guest bloggers that stay in line with your business is a great way to achieve a larger captive audience without having to post anything too generic.
If you want to know more about what content to include on your website and how it can help your website’s rankings, why not get in touch with us today and find out about the solutions we can provide?