Writing a blog is an excellent way to bring people to your website, whether it is to help sell a product or service, or simply advertise your brand. While the general concept of writing a blog appears simple, there are often many SEO mistakes that people make, which can result in an ineffective blog.
We share our tips on which SEO mistakes to avoid to ensure that your blog is successful and generates traffic to your website.
1. You Are Not Writing a Meta Description
Meta descriptions can increase your click-through rate, so it is vital that you write them for each post and that they are unique, rather than let the search engine, or your CMS decide it for you. If the meta description provides a clear explanation of what is mentioned within the blog, then users will be more tempted to click on the link if it relates to their search or query. This, in turn, will help to improve your click-through.
Keep Your Meta Descriptions Short and Snappy
Meta descriptions should be approximately 165 characters including spacing, although the Search Engine Results Pages (SERPs) do often show more than this. Each meta description should be unique to each blog. Avoid stuffing them with keywords, instead, it should be informative and engaging to the reader.
2. You Are Not Writing Unique Title Tags
Despite plenty of emphasis on this, people still make the error of not writing unique title tags for their blog posts. The title tag is very important for SEO, as it is often what search engines and users read first. It is essential that it is relevant to your blog, clearly explains what is mentioned within and is a searched term.
Keep the Length of Your Title Tags to a Minimum
Page title tags can often be too long as well. It should be no more than 65 characters, including spacing. By capping it to this length, you can ensure that the full title will be viable in search engine results.
3. You Are Not Using Google Search Console
Google Search Console gives you the ability to manually submit your website, individual web pages and sitemap to be crawled. The tool was created to help website owners maintain, troubleshoot and monitor the health of their site, as well as gain an understanding of how users are finding it in search.
4. You Are Not Publishing High-Quality Content
SEO is all about building authority and trust. Your aim should be to form trust between your website and users while also demonstrating authority on your area of expertise to the search engines.
Quality Over Quantity
Publishing high-quality content is one of the best ways to achieve this. Instead of trying to publish a large quantity of content, instead, opt for fewer amounts of high-quality content.
Take a look at our tips for creating a successful business blog for more information.
5. You are Using the H1 Tag Incorrectly
A problem that can sometimes occur through no fault of the website owner is the incorrect use of H1 tags. If your website theme isn’t SEO optimised, then there is a chance you are experiencing this problem, and maybe without even realising it.
By misusing H1 tags, you can make it harder for the crawl bots to read your website and therefore, they will struggle to interpret what is being said on the blog.
How to Check if You are Incorrectly Using H1 Tags
If you visit a page on your website and select “view source” from the browser menu, it will show you the HTML code. If you search the page for “H1” and then more than two (<H1>) appear, this means you are experiencing the problem. If you are unsure of how to fix this yourself, you can ask a developer, and they should be able to make the necessary changes for you.
6. You Are Poorly Formatting Your Content
How you organise your blog content can be the make or break of its success on appearing in the organic search engine results.
You Should be Using the Following Formatting:
- Headings (H2’s, H3’s & H4’s)
- Bold text (for important sections of text)
- Italic text (for quotes)
Not only is correctly formatting your blogs beneficial for the reader as it will be easy to follow, but it will also be easier for search engine bots to read it too. Large bulks of text can be difficult to read, and as such, your time on site and bounce rate may be higher. To improve the readability, break up the text with headings, images and calls to action.
Search Engine Crawlers Read Text in the Following Order:
- Paragraph body
We hope that you have found these tips useful and feel confident in optimising your blog. For some more guidance, we have shared the types of content to include on your website’s blog to provide you with an idea on some high-quality posts.