TIME FOR A LITTLE STORY

We create great content for our clients. We also do it for ourselves. Check it out.

Meet Ocean- the New Digital Marketing Training Company!

We are pleased to announce the launch of Ocean who are making waves in the digital world. 🌊After years of noticing the increasing demand for clients wanting to train their staff in-house, Ocean was created to fill this digital marketing training gap in the market....

Team Building Ideas for the Office

Here at Ducard, we pride ourselves on the high-quality staff we have as we believe this is what differentiates us from our competitors. However, if these individuals aren’t working well as part of a team, this could negatively impact the business. By working together...

8 Benefits of SEO for Your Business

Search Engine Optimisation (SEO) is the process of increasing the number of users to a particular site by ensuring that it ranks high in the list of search engine results from search engines such as Google or Bing. Although we may be biased as SEO specialists, it is...

Micro-Influencer – Does Size Always Matter?

The definition of a micro-influencer is someone with an organic following of 2,000-50,000 people on a particular social channel, usually focused on a niche market or passion. Micro influencers are taking the influencing world by storm with Forbes stating that they are...

How to Create a Stand Out Instagram Story

With inspiration taken from the success of Snapchat, Instagram quickly realised the potential for a similar feature on their app and released ‘Instagram Stories’ in August 2016. Stories allow users to post images and videos in a slideshow format which disappears after...

8 Tips for Your Pinterest Strategy in 2019

While Pinterest may not be the social platform with the most users or engagement, its potential for businesses should not be overlooked. Being a visual platform, Pinterest is a place for people to discover the new and be inspired, which creates a perfect opportunity...

6 Tips to Remember for Great Content Marketing

Out with the old and in with the new; traditional marketing methods are becoming less frequently used and, in some cases, less effective. Consumers are now looking for information that is valuable and relevant to them, in contrast to content that is hard-selling and...

Interview with Head of SEO Leah

Get to know the Ducard team better by reading our interview with the Head of SEO, Leah. She is such an important part of Ducard and we hope you enjoy finding out more about her just as much as we did! Why did you choose a career in SEO?It wasn’t so much a...

The Power of Emoji Marketing

It’s World Emoji Day and what better way to celebrate than dedicating a blog post especially to those well-loved little icons. Using emojis throughout your marketing efforts can help add emotion to messages and if used effectively, can strongly benefit...

The Rise of Influencer Marketing

The world of influencer marketing has become the future of brand communications in recent years. This recent trend allows marketers to pay ‘real people’, instead of celebrities, to talk about their products and brand in their own way. This takes advantage of the...

What Does The Future Hold For Digital Marketing?

The world of marketing is always adapting to keep up with the on-going advancements in technology, changes in customers purchase cycles and its overall digitisation. These changes have made it clear that analytical and digital marketing should be the main...

Interview with Our Head of Delivery Hayley

Hayley is such an integral part of the Ducard team so we thought we would ask her a few questions to find out more about her! What is your favourite part of working at Ducard? I’m always busy. Probably an odd thing to say as my favourite but it’s true....

Instagram – A Guide For Ecommerce

Instagram has grown from strength to strength in recent years and is quickly becoming the most engaging and interactive social platform. 68% of users engage with brands and businesses on Instagram which highlights the growing importance to incorporate the...

Common Social Media Marketing Mistakes

Social media has become a big part of marketing in recent years, with companies using Facebook, Instagram, Twitter, Pinterest or LinkedIn to generate results. However, you may find your social media strategy is not bringing in the desired results, so we...

A Hot Office Survival Guide

The weather is warming up and that means offices are going to be hot and stuffy for the next few months. Just like a cold office can impact work ethic and productivity, as everyone is focused on keeping warm instead of their work, an office that is too...

Interview with Head of Outreach Chloe

Learn more about our team at Ducard by checking out our latest interview from our Head of Outreach, Chloe! These questions will fill you in with lots of interesting facts about life outside of work to questions about her job here at Ducard! What is your favourite part...

Why Proofreading is Important

Last Friday on 8th March it was National Proofreading Day, and we are looking at why it is an essential part of content strategy. Proofreading is reading over a draft before publishing it live, checking for minor spelling, punctuation or grammar errors. Though it is...

Interview with Our Digital Marketing & Social Executive Kim

Our Digital Marketing & Social Executive Kim has been with us nearly seven months and has taken to her role like duck to water! Being such an integral part of the Ducard team, we thought we’d do a little interview to find out a little more about...

Types of Content to Include on Your Website’s Blog

When starting your blog, it is good to consider the different types of content you may want to post - read here for ideas and information. In today’s world, an online presence is important for businesses, and one way to achieve this is through a regularly...

Four Types of SEO Found on Every Website

Optimising your online business doesn't have to be expensive or time-consuming. Check out these basic techniques. The term ‘Search Engine Optimisation’ is used a lot in the modern world of digital marketing. Sometimes referred to as Search Engine Marketing and...

Tips for Creating a Successful Business Blog

If you are looking to create a blog to promote your company online, consider these helpful tips to get you started. In the modern world, an online presence is crucially important. Depending on your business, it might be more important than any physical storefront or...

How to Write SEO-Friendly Blog Content

Writing is an excellent skill for anyone to possess. Something that is easy to pick up but hard to master, creating content and being able to write quickly and effectively opens up many avenues, both for professionals and businesses. However, there is a difference...

6 Rules of Grammar Content Writers Should Know

Writing is a good skill to master and content writing is a way to build your experience and ability. It is not enough to just be able to produce original ideas or get people quickly hooked into a story, writers also need to be aware of the language and grammar in...

The Importance of Quality Content on Your Website

How does content affect your websites rankings? Should you regularly update your website? And what should you update it with? Find out more in the article below... SEARCH ENGINES The text that is uploaded to a website is what informs a search engine what a website is...

The Importance of Social Media to Your SEO Campaign

Social media has changed our world forever. Making us more connected with our friends, family, as well as brands and businesses, social media is an incredible communication tool. Here at Ducard, these platforms form a key aspect of our SEO campaigns, working to raise...

6 Common SEO Myths Debunked

Finding it hard to keep up with the ever-changing world of SEO? Has anyone suggested you use blackhat practices? Our latest article will tell you exactly why you shouldn’t!

The Best Free Content Tools Available

Content marketing, in a basic form, is creating something people will find interesting and adds value to a wider conversation. Making your content stand out can be made easier with free tools easily accessible on the internet. Using high-quality free images or...

Meet the Team: Interview with Social Media Guru Annie

Now, we’ve interviewed a few members of our team over the years, revealing some rather interesting facts about some of the Ducard members including our Business Development Manager and our Director. Today we opted for someone who is often regarded as the life and soul...

The Ultimate A-Z of SEO Jargon

In the wonderful world of SEO, there are SO many terms to learn, and we often get asked by our clients to explain some of the key terms and phrases that we use. Whether you’re someone looking to decode the marketing jargon of a friend, service provider or simply just...

INTRODUCING: Digital North Devon

Are you a local business looking to expand your reach online? Book tickets to our FREE workshop in Barnstaple on 1st June 2018 today at digitalnorthdevon.co.uk.

Meet the Team: Joe – Managing Director

Starting from a small team of just two employees five years ago, to now employing 15 team members while managing clients from a broad range of industries, we delve into the beginnings of Ducard and how Managing Director, Joe, got the business to where it is today.

Your Marketing Campaign: Is SEO Worth it in 2018?

Does SEO make a difference to my website? SEO - a term shrouded in mystery for many businesses- perhaps because the practice is constantly evolving to meet the expectations of search engine algorithms. And of course, algorithm updates are a mystery in themselves,...

The Best Approach to Meta Descriptions

Many of our clients often ask us about meta descriptions and why they are an essential aspect of a site and an SEO campaign. We hope our recent blog helps to answer a few of the queries, should you have them too. What is a Meta Description?A meta description is a...

The Importance of Outreach: Why it Should Be in Your SEO Campaign

Recently, we have been talking about the importance of outreach a lot with our clients. However, for those with little to none SEO knowledge, many have questioned what it is, how it works and why it should be included in their campaign. Of course, it will cost money...

A Guide to Writing Engaging Content for Niche Businesses

Create quality content for any specialist industry with the help of our guide. As Ducard has grown, so has our client-base. Developing our speciality in travel SEO and content marketing, we branched out to other industries to offer our unique and expert packages to...

Ducard’s New Website

What do you think? We are pleased to announce that our new website is now live! We've spent six months designing and testing concepts, rebranding, and building this website. We are storytellers. It’s part and parcel of what we do. So, naturally, we've built a website...

5 Social Media Trends that Dominated 2017

Any successful digital marketing strategy involves the effective use of social media. It is a vital component for businesses to have a consistent online presence that is represented on a website and various social media platforms. Despite millions of businesses and...

SEO Essentials People STILL Don’t Get

Let’s be honest; if you asked most people in the street what SEO was, they wouldn’t know. But if you’re a business with a website, then it should be your best interest to know. It’s 2018 and SEO is absolutely essential if you want to maximise your online platform to...

20 Things You Only Know if You Work in an Office

Working in an office may seem like the most normal job in the world, but when you actually work in one, there are plenty of odd things that go on that make you question your life, your job and pretty much everything. If you’ve worked in an office, you’ll probably find...

Alternative Travel Tips With Stuart Martin

As the sales team here at Ducard have wound down for Christmas and we are now just mainly doing monkey work around the office this week, I have been asked to do a guest blog for Ducard (big mistake if you ask me but they don’t know that yet).I have been told I can...

Why Your Business Needs Social Media

Social media is a hugely effective marketing communication platform that can be beneficial to your business in many ways. Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Snapchat (it goes on) continue to increase in popularity and not just for individuals...

Our Time at Brighton SEO

Everyone is back in the office after a very busy weekend at Brighton last week. Whilst the half of the office that remained missed us dearly, the half that did go are only just recovering! BrightonSEO has been a little bit of whirlwind, full of innovative ideas,...

Ducard are Heading to Brighton!

Later on today, some of our team will be taking a trip to Brighton. However, this isn’t a trip to enjoy the beautiful city, but to, in fact, brush up on some knowledge at BrightonSEO.BrightonSEO is a one day conference for those in the search marketing industry in the...

Social Media: What to Look out for in 2018

The importance of having a cohesive branding and a solid social media strategy for your company is hugely beneficial. Increasing your brand's authority through the regular and consistent use of your social channels allows your following to increase and improves your...

Top Tips For A Happy Workplace

It is scientifically proven that happy people are more productive, and that counts for tasks in your home life, work life or for your hobbies. It is also said to help your concentration, your creativity and your job satisfaction overall. With that in mind, here are a...

October Deadline and Lost Rankings Loom for Websites Not on HTTPS

Google’s now given clear notice to webmasters to make the change from HTTP to HTTPS or suffer the consequences of losing traffic and existing rankings. The deadline for anyone whose site is still on the nonsecure HTTP has been set for October 2017. What's the...

Why Your Company Should Join the Three Billion Social Media Users

In a newly published report released by We Are Social and Hootsuite, it has been revealed that 40% of the population are active social media users. The staggering number, which now sits at 3.028 billion people worldwide, doesn’t show any signs of declining either. In...

Where Does SEO Fit Into the World of Voice Search?

Alongside the changing algorithms of search engines such as Google, comes the introduction of innovations such as voice search. Statistics show that by 2020, at least 50%, if not more, of all searches will be made using a voice search feature or through the use of...

Fighting for a Free and Open Internet

Major companies are joining in the fight for a fair internet today, dubbed the ‘Day of Action’, to oppose proposed changes to US rules which govern net neutrality. What is Net Neutrality?Net Neutrality is the idea that internet service providers (ISPs) should grant...

Summer in North Devon: 9 Must-Do Activities

Devon is a fantastic place to live all year around, however, the warm weather of the summer months mean that the choice of activities greatly expands. The good weather we’ve been experiencing this week has got us hyped for all that is to come this summer, and we’re...

If the team were a meme…

It’s been a long old winter here in North Devon, but as most of the team will agree, there’s been one thing that’s kept us going. Memes. They are the light when all seems dark, the hope when all seems lost and the true connection that makes us a team. The role they...

How do you have your eggs in the morning?

Food is a popular topic of conversation in the Ducard office, and almost every day there are discussions about the best biscuits for dunking in your tea, who would rather eat veg or meat for the rest of their life and the all-important question, what we are having for...

Why Living in North Devon is The Best

North Devon is home to beautiful beaches, picturesque towns and some of the best ice-cream in the world! Others may say that it is inaccessible and boring for their liking, however, we are here to change any sceptics minds about this beautiful part of the UK....

5 tips to help you make the most of your internship

Around 8 months ago, I started working at Ducard on a yearlong placement as part on my course at university. At first I was wary that taking a placement for my third year was maybe a mistake, it’s difficult to know what is the right thing to do at any time in your...

Get inspired with these 11 motivational quotes

To the team at Ducard, little, if anything, is more vital to our success than the effective cohesion and unity we have that is created through teamwork.While there’s always someone smarter than you, or who has more drive than you, or passion, and even more ability, if...

10 things in North Devon to add to your bucket list in 2017

Whether you live in Devon, on the outskirts, or come from some far away land, Devon is a wonderful place, with an abundance of beautiful beaches, wild walks and fantastic foods. In the winter, some of us have a little bit of a hard time finding things to do, but this...

Favourite Christmas movies of the Ducard team

Christmas is just days away and to get into the festive mood, our team at Ducard have all been discussing which Christmas movies we love the most - and why. From the gooey, loved-up rom-com like Love Actually, to the supernatural horrors like Krampus, watching...

Beautiful sunsets in and around Barnstaple

Here at Ducard, we love a sunrise or sunset photo. We are lucky enough to be located in one of the most beautiful regions of the country and we make sure all of our followers know it. Next time you look out your window and see a beautiful sky lit up with vibrant...

7 tips to help you become more efficient at work

When working in a busy office environment, sometimes it is easy to get distracted by things that are going on around you. But however hectic your day may be, it is always important to have a routine and a plan for the day. Check out our 7 ways you can be more...

What do our workspaces say about us?

Here at Ducard, we’re home to a beautiful array of personalities, and often the office is in a healthy debate about what biscuits are the best; whether outer space is awesome or not (*cough* Ben…) or what our thoughts are on the latest episode of whatever show is...

Meet our Business Development Manager

Meet Stuart Martin, our Business Development Manager. Find out what he enjoys about working here, his hobbies, interests, and much more! Fact FileName: Stuart MartinAge: 41Position: Business Development ManagerBackground: Over ten years’ experience within Sales and...

What’s in a name?

There is a question we usually get asked here more than most others, and that is: what does Ducard actually mean? Well, those of you who are familiar with DC Comics or the Batman ‘Dark Knight’ trilogy may recognise the name Henri Ducard.In the comic books, a young...

A day in the life at Ducard

Have you ever wondered what it would be like to work at Ducard? Well, here is just a brief summary of an exciting day in the life at the Ducard office. The working day at Ducard begins at 9am with a round of tea and coffee to kick start the morning, and the first job...

The dawn of a new era

We recently celebrated our second birthday here at Ducard and having enjoyed a hugely successful first two years in business we thought it was about time we upgraded our website to reflect how far we’ve come. Having started as a single employee business set up by our...

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