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Facebook Insights vs Google Analytics

Effectively utilising data collected by analytics tools is a vital part of digital marketing as it helps to guide strategy changes and measures a camp...

How to Set Up Facebook Pixel

A tracking pixel can be an invaluable tool when it comes to tailoring your online ads effectively and ensuring they are seen by the right people. Find...

How to Use Google Ads

Discover how to set up adverts on Google with our beginner’s guide! We also provide tips from our professional Google Ads team to help you make the ...

Google Page Experience Update

Discover what the latest search engine algorithm update means for your website. Our SEO Team outlines how to prepare your online site for Google’s c...

A Beginner’s Guide to Facebook Shops

Social media is a must for those looking to grow their market share. Utilising social platforms effectively allows you to showcase your products or se...

How to Create Effective Ad Copy For a PPC Campaign

Advertisements, digital or otherwise, are extremely important. Businesses need them to reach out to their consumers as a means of communication. These...

3 Predicted Social Media Trends in 2021

2020 presented unanticipated trials and tribulations throughout the year. These unique and ever-changing challenges are still present as they continue...

5 Reasons to Outsource SEO

SEO is essential to a successful digital marketing strategy. Outsourcing SEO can be beneficial for many reasons, helping you grow an online presence a...

How to Take Advantage of Online Customer Demand

Following COVID-19, more customers than ever are taking to the internet to browse for the products and services they need. In June 2020, global retail...