OUR APPROACH

Led by High-Quality Content

We find the keywords you need to rank well on Google, with key search terms to correspond with specifically targeted landing pages on your site. Targeting these pages with the designated keywords will enable your site to become more authoritative and relevant in the search results, leading to more site visits and therefore conversions, sales, enquiries or revenue. 

The best way to get these keywords to rank on Google is through content. By creating unique pieces of content tailored to your business, including news, feature pieces, infographics and more, Google will detect that your site has the answers to the customer’s search queries. These pieces of content, when posted on your company’s website, add to your internal linking structure – a key factor that helps Google to rank certain sites above others.

We also distribute this content through your social media channels, helping to build up your brand and increase the public awareness of it. Posting to social media channels will also attract more traffic to your site, increasing the relevancy for your sector and your site’s authority to Google.

Step 1 - Onsite SEO

In month one, we concentrate on your onsite optimisation. First, we create a keyword document that goes through all the keywords you want to rank for based on search volume and trends. We use this to determine which page of your site should rank for each set of keywords and then optimise the onsite elements such as title tags around this. At the end of month one, it’s clear to Google which pages of your site relate to which keyword and you have made each page the most authoritative on your site for those keywords. Now it’s time to make those pages the most authoritative out of all the other sites and the way we do this is with content.

 

Step 2 - Content Creation

Our team of in-house writers then create engaging, unique, authoritative content on your site each week that links back to the relevant landing pages through keywords. This builds up your site’s reputation with Google, as they see that your business not only knows what it’s talking about, but it’s also alive and kicking with fresh new content that it can offer up to their search users.

Step 3 - Social Distribution

We show Google that your news and feature pieces are relevant and authoritative by getting as many users to read them as possible, by harnessing the power of social media distribution on Facebook, Twitter, Instagram etc. The more people that read the content and engage with it, the more powerful that content becomes on your site, in turn helping you rank each of your pages higher as it passes down authority.

Step 4 - Outreach & Link Building

Our content team uses outreach to find relevant industry bloggers & communities who would want to share and promote your content socially and on their sites, again adding more authority to your site. The outreach methods increase the number of reputable backlinks to your site, raising your rankings and bringing your business more targeted, relevant, and converting traffic!

Step 5 - Ongoing Content Marketing

We build on the foundations that we’ve put in place to continue the long-term content marketing strategy. Our dynamic approach means we adjust to social and digital trends and industry news to keep your site content at the forefront.

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